Case Study: ZeeBaaS By 3-TAND

The Opportunity 

The marine industry demands high-quality, durable, and corrosion-resistant products that withstand harsh saltwater environments. For manufacturers like ZeeBaaS by 3-TAND, finishing their premium waterproof reel parts is crucial for protecting against corrosion and enhancing the lifespan of their products. 

ZeeBaaS, a manufacturer of high-end waterproof fishing reels, had been struggling to find a provider who could offer consistent and premium bright dip anodizing services. They had previously worked with an unreliable provider, and their parts often came back damaged, out of tolerance, stained, with color inconsistencies, or lost at the bottom of the tank. This led to high costs, delays, and loss of revenue, and they knew they needed to find a partner who could deliver quality work consistently.

That's when they turned to Light Metals Coloring (LMC). LMC has a reputation for providing high-quality work and excellent customer service, and they were eager to help solve their problem. Our team was confident they could provide the consistent quality ZeeBaaS sought.

The Solution

LMC worked closely with ZeeBaaS to understand their needs and priorities and even welcomed the client to sit in during the first racking of parts, ensuring that every part was handled with care and attention to detail. We took the time to listen to the quality requirements for each of their components. In return, we were able to provide various finishes, both bright and matte, which allowed ZeeBaaS to achieve the vibrant colors they wanted for their fishing reels. 

Bright dipping is a chemical pre-finish process that produces an extremely high luster on aluminum. It is performed on raw products before the anodizing process, and it is a preferred method of pre-treatment for cosmetic applications because of its shiny appearance. Once it is anodized, you have added protection to prevent corrosion or pitting. This is especially critical for ZeeBaaS reels – they have to look good and be able to withstand the outdoor elements for years to come. 

Additionally, LMC provided excellent customer service – timely communication and willingness to accommodate the client’s needs – to ensure that ZeeBaaS received consistent quality at every step.

The Outcome

LMC's bright dip anodizing services proved to be a game-changer for ZeeBaaS. The coloring is perfect each and every time, with red, blue, orange, green, black, and clear achieved through the bright dip process. This success opened up new opportunities for ZeeBaaS, who were then able to offer their customers more options, including matte finishes on custom reels. ZeeBaaS continues to work with LMC to develop new finishes and colors and can now provide beautifully colored, durable, corrosion-resistant fishing reels to their customers without worry, knowing that their parts are in good hands and the team handling them is focused on 100% quality from start to finish. To learn more about ZeeBaaS and their mission, click here.

LMC's commitment to quality and excellent customer service proved the perfect solution for ZeeBaaS’s bright dip anodizing needs. The client no longer has to worry about lost, damaged, or mishandled parts or color inconsistencies. Our work with ZeeBaaS is an excellent example of how a reliable service provider can help a business achieve its goals.